Ewan Booth Portfolio

FEDDIE Ocean Distillery
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Visual Identity
Motion Design
Film Production

To create a strong visual identity for Norway's first 100% female-funded distillery that could challenge the male-dominated spirits world without falling into predictable tropes. An insight of mutualism was conceived – how the people, the liquid, and Fedje island all influence each other. This became the foundation for a purposeful, unadorned identity that stripped away whisky category conventions.

The design language is clean and bold. Subtle motion adds impact without being overwhelming – letting typography breathe and the message land. Culminating in an identity that feels unmistakably powerful and progressive, helping FEDDIE become Norway's best-selling malt whisky within weeks of launch.

Universal Music: SYNC D&AD New Blood 2024 Graphite Pencil + −

Visual Identity
Motion Design
Naming
Signage

Introducing SYNC. A festival bringing together the brightest musical talent under the Universal Music umbrella for the entertainment of those who make it all possible. Whereas the vast majority of musical events are built and advertised upon the names of those performing – SYNC instead focuses on the people who work so hard to bring those artists to the masses.

SYNC represents the idea of the whole, and the individuals who play their own crucial part in creating a world-renowned musica catalogue. SYNC is a response to the tropes of mainstream music festivals in its intention and differences in strategy, which is reflected in its monochromatic colour palette and visual style.

ECA Materials Hub Identity + −

Visual Identity
Motion Design
Signage

To create a flexible identity and signage system for ECA's Materials Hub that would improve user experience across two distinct spaces – an art shop and a recycled materials hub. Research revealed the main issue: students struggled to navigate and categorise materials efficiently. The solution was a simple system of six categories, each with distinct shapes and colours that could work flexibly across every format.

The visual language is purposefully modular and intuitive. Each category has its own identity while working cohesively as a system, making it easy for staff to implement and students to understand. The project delivered a future-proof identity designed to streamline the space, improve wayfinding, and enhance the overall experience for the ECA community.

Contagious Motion Identity + −

Visual Identity
Motion Design
Film Production
Social Media

Developing a motion language for Contagious's fresh rebrand, as the agency's only motion-capable designer. The motion subtly references the drinks industry without being too literal, with touches like liquid-esque interactions and packing tape-inspired ticker tape. The motion system spans everything from logo animations to showreel content. When it came to creating the agency showreel, many static projects needed retroactive animation to bring them to life.

I also pushed internally to overhaul the company's social media presence, developing InDesign templates that allowed the team to efficiently maintain consistent, professional output across all platforms. This resulted in a rebrand with thoughtful motion support that elevated Contagious's external presence and gave the agency the tools to present itself as confidently as the premium brands it works with.

Good Work Recycle + −

Visual Identity
Motion Design

'Good Work Recycle' is a proposed online community celebrating design work that didn't win the pitch but still deserves recognition. The core logo is a star formed with five arrows – the star represents quality work, while the arrows subtly reference the familiar recycling logo, connecting to the brand name. The identity uses a contemporary, luminous green that feels impactful and digital-first while subtly reinforcing the recycling concept but avoiding predictable environmental associations.

Since the platform primarily lives on social media, animated stickers were created that could be uploaded natively, giving the community simple tools to brand rejected work and share it widely. The identity system helps elevate overlooked design work and gives the community a powerful way to celebrate great creativity.

IMAX: Seeing Is Believing D&AD New Blood 2023 Wooden Pencil + −

Motion Design
Sound Design

IMAX needed a new preshow concept to replace their existing material. Rather than following the industry trend of flashy 3D demonstrations, 'Seeing Is Believing' takes the opposite approach, using a single continuous shot that holds viewers' attention while demonstrating IMAX's sharpness, brightness, colour and contrast.

The absence of text allows audiences to focus purely on the audiovisual experience while enabling global deployment without translation. The preshow positions IMAX as a market leader by showing confidence in their technology rather than overselling it.

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