Visual Identity
Motion Design
Signage
To create a flexible identity and signage system for ECA's Materials Hub that would improve user experience across two distinct spaces – an art shop and a recycled materials hub. Research revealed the main issue: students struggled to navigate and categorise materials efficiently. The solution was a simple system of six categories, each with distinct shapes and colours that could work flexibly across every format.The visual language is purposefully modular and intuitive. Each category has its own identity while working cohesively as a system, making it easy for staff to implement and students to understand. The project delivered a future-proof identity designed to streamline the space, improve wayfinding, and enhance the overall experience for the ECA community.