Visual Identity
Motion Design
'Good Work Recycle' is a proposed online community celebrating design work that didn't win the pitch but still deserves recognition. The core logo is a star formed with five arrows – the star represents quality work, while the arrows subtly reference the familiar recycling logo, connecting to the brand name. The identity uses a contemporary, luminous green that feels impactful and digital-first while subtly reinforcing the recycling concept but avoiding predictable environmental associations.Since the platform primarily lives on social media, animated stickers were created that could be uploaded natively, giving the community simple tools to brand rejected work and share it widely. The identity system helps elevate overlooked design work and gives the community a powerful way to celebrate great creativity.