Motion Design
Sound Design
IMAX needed a new preshow concept to replace their existing material. Rather than following the industry trend of flashy 3D demonstrations, 'Seeing Is Believing' takes the opposite approach, using a single continuous shot that holds viewers' attention while demonstrating IMAX's sharpness, brightness, colour and contrast.The absence of text allows audiences to focus purely on the audiovisual experience while enabling global deployment without translation. The preshow positions IMAX as a market leader by showing confidence in their technology rather than overselling it.