Visual Identity
Motion Design
To create a visual identity for Moët Hennessy's first unified global advocacy platform – one that could speak to grassroots bar talent and celebrate the on-trade, rather than feel like another top-down luxury spirits programme. The design idea was to celebrate what usually goes unseen. The backstage – its structure, grit and craft – became the visual language rather than something to dress up or obscure.
Grid lines, industrial typography and a strict monochrome palette bring that world to life, applied consistently across social, experiential and print. Giving MH a visual identity that felt native to the trade – helping them show up as a credible peer to the world's best bars rather than another luxury house knocking on the door.